Your virtual shop front to the world
Understand your audience
Get to know them really well before you start putting things in front of them. Where are they hanging out? What content would appeal to them the most? Really do your research on your ideal customer before you do anything else.
Choose your platform
When you feel like you know everything about the person you’re trying to sell to, it’s time to focus in on one or two social media platforms. Think about what your customer will be using the most, as well as what feels natural to you.
Create inspiring content
Think about the things you stop scrolling for when you’re on social media. Whether it’s an interesting infographic, a video or a selfie, the things that make you pause when you’re scrolling are the things you want to be giving out to other people.