Louise Ashley’s organic clothing range at Natural Earth Eco Clothing, is full of charming and sophisticated pieces. I love the authentic feel to her brand, which uses natural material to create beautiful garments, handmade in the UK.
Although she had dabbled in using social media, Louise hadn’t had the time to devote to the everyday running of it and needed someone to help her keep up consistent posting across Facebook, Instagram and Twitter. There were also a few technical difficulties she was having with her Wix website that she needed resolved.
Once she got in touch with me, I was keen to promote Louise’s gorgeous pieces, as they were far too unique to be hidden away.
I devised a social media calendar for her and once approved, put it into action. The calendar didn’t solely use images from Louise’s own site but shared curated content, as well as Louise’s own thoughts on topical situations such as lockdown to really engage with her audience.
Within the first week of implementing these organic posts, Louise’s post reach on Facebook was up 2225% compared to the previous week. We’re now discussing possible options for paid ads to further her reach and get her messages in front of targeted audiences.