When the UK went into lockdown, I was put on furlough from my full-time job. With so much time on my hands, I really wanted to do something that could help somebody else out.
My mam called me up one day and said she had seen a guy talking about a new scheme called Furlonteer on the TV. Furlonteer is all about connecting professionals on furlough with charities in need of support, and they were specifically looking for help with digital marketing.
I signed up and a couple of weeks later, I was paired up with Signalong, the communication charity. Their CEO Tracy got in touch & asked if I would be happy to help with their new project, Signalong for Babies. And of course, I was more than happy!
Signalong for Babies offers sign language classes for parents and babies. The classes help to encourage the bond between parent and baby by giving them ways to communicate before baby can talk. The charity is fantastic and I know that they will help so many new parents with the work they are doing.
To begin with, I built a social media calendar, email marketing templates and website content that the team could use to let their current members know about Signalong for Babies. I sent these pieces over to the team and received great feedback on the quality of the work I’d produced as well as the quick turnaround time.
So when Signalong were stuck for a website designer, I volunteered to step up to the plate with my basic knowledge of WordPress! I worked with Tracy, Maxine and John to get everything up and running & the team were really pleased with the site I created for them.
I used essential keywords and engaging content to build a user-friendly website. There are sections for parents and trainers in order to accommodate all enquiries the charity may receive. As well as allowing the team to host individual pages for all of their trainers, there is also a ‘Find your nearest class’ functionality to make it easy for parents to get in touch.
I’m so excited for the team as they launch this new venture and wish them all the luck in the world.
RiKaSysTemZ® provide exciting fitness classes and easily digestible (pardon the pun!) nutritional information to their customers, with trainers around the UK and further afield.
As someone who actually follows the workouts, I can tell you that they are fantastic. The guys at RiKaSysTemZ® make exercise fun and I actually look forward to my workouts.
Craig and Jordan, who head up the operation, were looking to connect with their online audience in the midst of the coronavirus lockdown. They had constructed a landing page which they were going to use but asked for my advice on their copy and layout.
After they filled out my initial ‘Getting to Know You’ form, I gained a deeper understanding of Craig and Jordan’s target market. With this information, I was able to alter the messaging of their landing page, making it more personal to their customers. To help them in the future, I also provided them with hints and tips for their future landing pages so they would be able to get their message across to their audience in a succinct and clear way.
Finally, I constructed copy for their paid Facebook ads, giving them three options to work with. Craig and Jordan were more than happy with the results I sent them and I’m so excited to see where their classes go. I would highly recommend them to anyone!
Louise Ashley’s organic clothing range at Natural Earth Eco Clothing, is full of charming and sophisticated pieces. I love the authentic feel to her brand, which uses natural material to create beautiful garments, handmade in the UK.
Although she had dabbled in using social media, Louise hadn’t had the time to devote to the everyday running of it and needed someone to help her keep up consistent posting across Facebook, Instagram and Twitter. There were also a few technical difficulties she was having with her Wix website that she needed resolved.
Once she got in touch with me, I was keen to promote Louise’s gorgeous pieces, as they were far too unique to be hidden away.
I devised a social media calendar for her and once approved, put it into action. The calendar didn’t solely use images from Louise’s own site but shared curated content, as well as Louise’s own thoughts on topical situations such as lockdown to really engage with her audience.
Within the first week of implementing these organic posts, Louise’s post reach on Facebook was up 2225% compared to the previous week. We’re now discussing possible options for paid ads to further her reach and get her messages in front of targeted audiences.
Jason Liosatos is an artist and art tutor who lives in Devon, where he owns a gallery on the high street. Recently, his mind had turned to setting up art classes online so he could provide a service to a global audience.
Jason needed support with marketing for his new venture and got in contact with me to help him. After speaking on the phone and exchanging a few emails, I devised a marketing plan for Jason that would help to bring his idea to fruition.
Jason’s artwork speaks for itself – it’s incredible – so I knew we just needed to get it in front of the right people!
I created a WordPress website for him that would showcase his work and direct people to his online classes. Once we had the site up and running, I provided Jason with a social media calendar he could use to engage the audience he already had as well as reaching others – our ideal candidate was people who wanted to find inner peace and happiness through art.
As well as giving him Facebook ad copy that he could use to further market his classes, I wrote up an editorial calendar for Jason to follow to make the most of his new website’s blog section. This will enable him to inject a little more personality into his website, keeping his community interested in his thoughts and tips, as well as helping with that all important SEO.
I’m excited to see where Jason’s classes lead him – I’m sure with talent such as his, they’ll really take off!