When the UK went into lockdown, I was put on furlough from my full-time job. With so much time on my hands, I really wanted to do something that could help somebody else out.
My mam called me up one day and said she had seen a guy talking about a new scheme called Furlonteer on the TV. Furlonteer is all about connecting professionals on furlough with charities in need of support, and they were specifically looking for help with digital marketing.
I signed up and a couple of weeks later, I was paired up with Signalong, the communication charity. Their CEO Tracy got in touch & asked if I would be happy to help with their new project, Signalong for Babies. And of course, I was more than happy!
Signalong for Babies offers sign language classes for parents and babies. The classes help to encourage the bond between parent and baby by giving them ways to communicate before baby can talk. The charity is fantastic and I know that they will help so many new parents with the work they are doing.
The Project
To begin with, I built a social media calendar, email marketing templates and website content that the team could use to let their current members know about Signalong for Babies. I sent these pieces over to the team and received great feedback on the quality of the work I’d produced as well as the quick turnaround time.
So when Signalong were stuck for a website designer, I volunteered to step up to the plate with my basic knowledge of WordPress! I worked with Tracy, Maxine and John to get everything up and running & the team were really pleased with the site I created for them.
I used essential keywords and engaging content to build a user-friendly website. There are sections for parents and trainers in order to accommodate all enquiries the charity may receive. As well as allowing the team to host individual pages for all of their trainers, there is also a ‘Find your nearest class’ functionality to make it easy for parents to get in touch.
I’m so excited for the team as they launch this new venture and wish them all the luck in the world.
“Signalong are launching a new franchise and needed someone with vibrancy to develop a digital marketing campaign.
With just a couple of email exchanges, Alice fully understood our requirements and provided us with a detailed email campaign to promote our products and services.
Alice’s professionalism and bubbly personality were reflected in the campaign, which was exactly what we needed to reach our target audience.
As a direct consequence of the email and social media campaign, traffic and page views to our website have significantly increased, resulting in a rise in demand for our services.
We are so delighted with the results, we have already engaged Alice for our next project.”
Tracy Goode, ceo of signalong
